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The Human Touch in M&A: Why Deals Are Still Done in Person

Updated: Apr 23, 2024


human touch in deals


In today's fast-paced business world, mergers and acquisitions (M&A) play a crucial role in shaping the corporate landscape. While technology has revolutionized many aspects of the deal-making process, from due diligence to contract negotiations, one might assume that the entire M&A process could be efficiently conducted online through brokerage platforms. However, the reality is that many M&A activities are still carried out in person, with face-to-face interactions remaining a key component of successful deal-making. In this blog post, we will explore the reasons why the human touch continues to be vital in the world of M&A.



1. Building Trust and Rapport:


One of the primary reasons why M&A activities are done in person is the importance of building trust and rapport between the parties involved. Face-to-face meetings allow for more personal interactions, enabling participants to gauge each other's body language, tone, and overall demeanor. Trust is a critical factor in any business deal, and meeting in person can help establish a strong foundation of trust that is often difficult to achieve through virtual communication alone.



2. Complex Negotiations:


M&A deals are often complex and multifaceted, involving numerous stakeholders and intricate details that require careful consideration. In-person meetings provide a platform for real-time discussions, brainstorming sessions, and negotiations that can lead to quicker decision-making and problem-solving. The ability to read non-verbal cues and reactions can be invaluable in navigating sensitive issues and reaching mutually beneficial agreements.



3. Confidentiality and Security:


The sensitive nature of M&A transactions necessitates a high level of confidentiality and security. While online brokerage platforms offer convenience and efficiency, they may also pose risks in terms of data breaches, cyber-attacks, and information leaks. Many companies prefer to conduct important discussions and negotiations in person to minimize the chances of sensitive information falling into the wrong hands.



4. Due Diligence and Relationship Building:


In addition to the financial and legal aspects of M&A deals, due diligence and relationship building are equally important components of the process. Face-to-face meetings allow for in-depth discussions, site visits, and interactions with key personnel, enabling acquirers to gain a comprehensive understanding of the target company's operations, culture, and potential synergies. Building relationships with the leadership team and employees of the target company can also facilitate a smoother transition post-acquisition.



5. Cultural Considerations:


Every company has its unique culture, values, and way of doing business. In-person meetings provide an opportunity for acquirers and target companies to assess cultural fit, align expectations, and address any potential conflicts or misunderstandings early on in the deal-making process. Understanding and respecting the cultural nuances of all parties involved can significantly impact the success of an M&A transaction.



While online brokerage platforms and virtual communication tools have undoubtedly streamlined many aspects of the M&A process, the human touch remains an essential element in forging successful deals. The ability to establish trust, navigate complex negotiations, ensure confidentiality, conduct thorough due diligence, and address cultural considerations are all compelling reasons why M&A activities continue to be conducted in person. As technology continues to evolve, it is likely that we will see a blend of virtual and in-person interactions in future M&A transactions, maintaining the delicate balance between efficiency and interpersonal relationships in the deal-making process.

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